ORGAN DONATION
CROSS PLATFORM ADVERTISEMENT CAMPAIGN | COPY WRITING
The organ donation PSA campaign for the American Red Cross raises awareness through a visually striking and emotionally driven concept centered on the idea of leaving a lasting impact. Using fingerprint-inspired illustrations to form vital organs, the design reinforces the message that one small decision can save lives. The campaign balances minimal, thoughtful layouts with tactile, human-centered visuals to create a sense of connection and urgency. Extending across posters and social media, the system maintains a consistent and impactful identity that encourages viewers to reflect, take action, and consider the power of organ donation.
Judges Choice ADDY Award - Out of Home Outdoor & Transit Campaign
Local Gold ADDY Award - Out of Home Outdoor & Transit Campaign
Local Silver ADDY Award - Out-Of-Home- Poster Campaign
District 4 Silver ADDY Award - Out of Home Outdoor & Transit Campaign
District 4 Silver ADDY Award - Out-Of-Home- Poster Campaign
PROCESS
Process began with 30 quick thumbnail ad concepts to explore a wide range of visual directions. From there, later developed stronger compositions focused on symbolic objects, refining the concept into a final direction where layout and typography were later adjusted for clarity and impact.