WALK GREEN
CROSS PLATFORM ADVERTISEMENT | ILLUSTRATION | BRANDING
The Birkenstock Walk Green campaign promotes environmental awareness through a cohesive visual system that encourages consumers to shop sustainably and leave a positive impact. Centered around the idea of “walking” as both movement and action.
World Illustration Awards 2026 New Talent - Advertising
PROCESS
Process began with research and visual exploration to define the message and overall direction. Scrap pages were used to refine the campaign language and concept. Logo type, color and spacing were explored. Followed by a series of sketches to develop the full set of illustrations.