The organ donation PSA campaign raises awareness through a visually striking, emotionally driven concept centered on leaving a lasting impact. The project includes fingerprint-based illustrations forming vital organs, reinforcing how one small decision can save lives.
District 4 Silver ADDY Award - Out of Home Outdoor & Transit Campaign
District 4 Silver ADDY Award - Out-Of-Home- Poster Campaign
Judges Choice ADDY Award - Out of Home Outdoor & Transit Campaign
Local Gold ADDY Award - Out of Home Outdoor & Transit Campaign
Local Silver ADDY Award - Out-Of-Home- Poster Campaign
ORGAN DONATION
CROSS PLATFORM ADVERTISEMENT CAMPAIGN | COPY WRITING
Process began with 30 quick thumbnail ad concepts to explore a wide range of visual directions. From there, later developed stronger compositions focused on symbolic objects, refining the concept into a final direction where layout and typography were later adjusted for clarity and impact.